Archive for category: Agricultural Marketing

I’ve always loved this quotation from advertising legend David Ogilvy from his 1963 book, Confessions of an Advertising Man. Sure, it’s of its time, but the sentiment is timeless and one that is especially pertinent in advertising to Aotearoa’s rural community. By which... Read more

As featured on Meat Business Women’s Meet our members Tell us about how you got to where you are today? What was your career path and how did you end up in your current role? Growing up on a... Read more

In our July 2022 Blog, we speculated that agricultural trade shows were set to bounce back big time, and it looks like that’s exactly what’s happening. Fall trade shows have been well attended and well-received. As CTV News noted,... Read more

This is purely in response to the dangers of plastic – the average home with synthetic carpet has the equivalent of 22,000 plastic bags on the floor. A very brave move on their part though, given it means a... Read more

Under the 2015 Paris Agreement, 196 countries pledged to reduce their emissions, with the goal of net-zero emissions by 2050. Of these, 119 nations committed to specifically cut , 61 specifically mentioned livestock emissions. AU and NZ is among... Read more

The ag industry, particularly at a producer level, is obsessed with identifying and making the most of every small potential gain. Ag products compete over slight but provable gains when it comes to soil quality, pasture growth, animal health,... Read more

The past three growing seasons were heavily affected by external challenges and disruptions; COVID, labour issues, weather events which some believe are related to longer-term climate change, and supply chain disruptions and inflation associated with the conflict in Ukraine... Read more