Content marketing: New-fangled or really old?

In 1895 John Deere printed the first edition of The Furrow. It was full of helpful information for the American farmer and its popularity quickly snowballed with circulation growing to reach more than 4 million at its peak in... Read more

Thomas Read

Prior to starting my career in PR, I held technical and communications roles working in the higher education and international development sectors. Before joining the Pinstone team, I worked at a global health and development consultancy leading communications for... Read more

7 Tips To Improve Your Website’s Rank On Google & Keep Your Audience Engaged

So even with this many searches on Google, if your agricultural business’s website isn’t front and center on the first page, you won’t get many visits. This is where SEO, or search engine optimization, comes in. SEO is designed... Read more

From offsetting to insetting. It’s time to change our thinking.

But is it time we rethought the whole concept of offsetting? As a thought, it’s predicated on a belief that you can cancel out the negative impact of one action by creating a positive impact elsewhere. On the idea... Read more

Great British Beef Week 2023 – why we’re proud to support it

This week – 23-30 April 2023 – we’re celebrating Great British Beef Week and all the hard-working and dedicated farmers, butchers, processors and retailers involved in producing tasty, high-quality British beef. Now in its 13th year, Great British Beef... Read more

Agriculture Trade Shows Bounce Back in 2023

In many ways, agricultural trade shows are a bellwether of how the industry is faring at any given point in time. In good times, attendance thrives, exhibit spaces sell out, and a certain energy permeates the venue. Conversely, when... Read more

7 Key Strategies for Effective Agribusiness Content Marketing

According to a McKinsey report, to weather market volatility, growers and farmers are shifting their purchase patterns, planning to buy inputs earlier in the year and aggressively seeking lower priced solutions. This shift in customer dynamics can make it... Read more

What Are The Most Important Elements Of A Website?

When advertising your services online, your website is one of the most important tools in your arsenal. Whether you stock and sell agricultural equipment or offer a fantastic agricultural service, your agribusiness needs a website to survive the online... Read more

The Great Divide: Agri-marketing’s aversion to embracing digital platforms.

By ‘digital systems’, I’m not talking about websites, Facebook or TikTok. I’m talking about the adoption of integrated digital CRM and marketing automation systems that hold marketers and agencies accountable to ROI, link advertising channels, track user engagement, create... Read more

What’s More Important For Your Company – Marketing Or Branding?

Marketing or branding – what’s more important for your agricultural company? This is a question we get asked a lot. Should ag companies focus more on their branding or on their marketing and which helps them attract more leads... Read more

Archive for category: Agricultural Marketing