In your agriculture business, training new hires often falls at the same time as the height of your busiest season. You need your staff working on the machinery and in the fields with growers, but without proper training, they... Read more
Archive for category: Agricultural Marketing
by Rhett Hawkins, president, Kahntact Choosing the right agency can be one of the most important drivers of success for a business. Choose the perfect agency partner, and you’ll enjoy a long relationship that becomes more fruitful as the... Read more
Learning the agricultural industry For me, taking every opportunity to immerse yourself in the agricultural industry is essential. You can learn so much from just being there, in the moment, and being a part of the hustle and bustle.... Read more
Brand stories are what solidify your company as an important figure within your niche. They’re what makes your company trustworthy and authentic, making it easier for your audience to think of you first when they’re looking for a company... Read more
When you think about automation, the first thought you might have is robots taking over different tasks in your business. What is business process automation? Business process automation or BPA is where you use technology to perform repetitive tasks... Read more
Among the many lessons learned, COVID lockdowns taught us that digital won’t replace in-person trade shows. North America’s biggest ag shows are open again, and exhibitors and guests are flocking back at near-record numbers. Because, let’s face it —... Read more
As featured on Meat Business Women’s Meet our members Tell us about how you got to where you are today? What was your career path and how did you end up in your current role? While completing my degree... Read more
Orla Graham MPRCA “Stories are just data with a soul. Measure what matters.” Farzana Baduel “PR people have the skills to enter the boardroom.” Panel discussion Panel discussion on Brand activism and purposeful action with Jack Richards, Kamiqua Lake... Read more
Getting the results you want (and need) from your marketing investment isn’t always easy. It takes a lot of time and dedication to improve your online presence and get the results you want. Five tips for producing real marketing... Read more
A normal day for me consists of working across a wide range of clients from animal nutrition through to agricultural charities and many in between. I love working with other engaging and forward-thinking team members to produce both digital... Read more
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