Tag Archive for: laura sutherly

How do you know what marketing to invest in for your agricultural company if you have limited time and money? It’s a question we get asked a lot, and if you want to ensure all your marketing investments hit... Read more

Running an agricultural business is difficult, especially with a limited team. If you’re currently trying to do everything yourself, you’ll run out of steam quickly. Spreading yourself thin by putting all the weight on your shoulders won’t do anything... Read more

Content is king, and it was given its kingly status in 1996 when Bill Gates first coined the term in an article. He stated that content was where the money was; without content, your online marketing wouldn’t go very... Read more

In your agriculture business, training new hires often falls at the same time as the height of your busiest season. You need your staff working on the machinery and in the fields with growers, but without proper training, they... Read more

Brand stories are what solidify your company as an important figure within your niche. They’re what makes your company trustworthy and authentic, making it easier for your audience to think of you first when they’re looking for a company... Read more

When you think about automation, the first thought you might have is robots taking over different tasks in your business. What is business process automation? Business process automation or BPA is where you use technology to perform repetitive tasks... Read more

Getting the results you want (and need) from your marketing investment isn’t always easy. It takes a lot of time and dedication to improve your online presence and get the results you want. Five tips for producing real marketing... Read more