Archive for category: Agricultural Marketing

The Agri-Food Comms Cast is back with a bang! In the first episode of season four, Catherine Linch delves into the role of different communication platforms, from the ultimate ‘long form’ book to the fast-paced world of social media.... Read more

Kahntact Marketing facilitated a partnership between university and college chefs, groups promoting sustainability in Canadian beef, and The Toronto Star’s nationwide media network Securing a story in Canada’s largest city’s daily newspaper represents a significant achievement. Getting a 16-part... Read more

2021 was Pinstone’s biggest digital year yet and analysing our social media stats against industry averages is proving something to celebrate. The last year saw our team take on the management of new accounts – creating and scheduling bespoke... Read more

January is the time for resolutions, fresh starts and new ideas. In that vein, here are a few of my personal hopes and wishes for Canadian farmers and those who work in the agri-food sector in 2022. COVID under... Read more

Tip no. 1: Put your innovations into your target group’s sights with full force now. Plan a targeted media strategy with a smart mix of print and online media. Tip no. 2: Use the ideally-suited top media in the... Read more

There’s no doubt that obtaining PR placements has become an increasingly difficult task, and sometimes, in life, when things get tough you need to rely on a little help from some friends. In this piece, we’re covering seven of... Read more

About the company: We are a creative, responsive and forward-thinking PR agency specialising in food, farming and rural industries. Established in 2005, we pride ourselves on our long-term client relationships and offer a broad range of services. We provide... Read more

Once upon a time, to rank highly and dominate search results, your content had to be “stuffed” with keywords. And, I mean there had to be LOTS of them. Sound familiar?Tofu is a popular plant-based meat and dairy alternative.... Read more

Growing up on an arable farm in Herefordshire, I have always been intrigued by the range of career opportunities that agriculture can offer. I am currently studying English Literature at Loughborough University and have joined Pinstone as an assistant... Read more

1. World Economic Growth Projections Fact is that every time I reference this information, the numbers seem to be surprisingly good though the IMF is saying that the prognosis for low income countries… has darkened considerably due to worsening... Read more