A year in social. Using shared content to deliver on KPIs

2021 was Pinstone’s biggest digital year yet and analysing our social media stats against industry averages is proving something to celebrate.

The last year saw our team take on the management of new accounts – creating and scheduling bespoke content and planning engaging campaigns.

Social media channels play a vital role in the comms mix as more and more information is consumed digitally. In the UK, we spend an average of 50 days a year staring at our smartphones.

It’s why shared content is one of the four cornerstones of our adopted PR approach, the PESO model, as developed by Gini Dietrich, founder, CEO and author of Spin Sucks. It is the model on which we hang our client comms strategies.

Every year, we review and refine our objectives and target goals and audiences for each of the organisations we support on social. Every social strategy is supported by KPI’s agreed at the outset, so we can effectively report progress and continue to adapt and respond to the ever-changing social media landscape.

Headline Pinstone benchmarking social media data*:

Source: www.pinstone.co.uk

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