Archive for category: Agricultural Marketing

Episode seven considers the complex communication challenges that Henry Dimbleby was up against when piecing together his National Food Strategy. Catherine Linch is joined by two special guests for the final episode of season two of the Agri-Food Comms... Read more

Future support for UK farmers While the detail is still severely lacking, we were given the latest intel around future farming policy.  Ultimately, no longer bound by the CAP, we can do what we want when it comes to... Read more

In 1984, seeking to raise brand awareness and gain a competitive advantage against larger, more established fast-food chains like McDonald’s and Burger King, Wendy’s launched what would soon become an iconic advertising campaign using the catchphrase “Where’s the Beef?”... Read more

The relationship between a journalist and PR professional is synergy in its simplest form. As a young communications professional, I was drawn to the high pressure, tell-all world of journalism, but it was PR that ultimately won my heart.... Read more

“They shaved the freaking barley!” That was the opening of a call I received from an industry colleague in early 2007. She was the Canadian communications manager for one of the major global crop protection companies, and was in... Read more

The team used a public ‘Call for Evidence’ from citizens and people working across, and interested in, the food system. The most challenging ideas within the responses were then discussed in focus groups and with citizens at the “deliberative... Read more

A recent episode of Between the Rows, the Glacier FarmMedia podcast, features our very own Len Kahn talking about significant issues facing the Canadian cattle industry. With the traditional beef burger facing new competition from alternative non-meat proteins, should... Read more

From analysing segmentation profiles of farmers, and through our own lived experience, we know some groups of farmers engage more with data and evidence to validate a point. However, some lean more strongly on peer-to-peer anecdotal content to inform... Read more

Every August long weekend, Canadians across the land celebrate Food Day Canada. It’s a time to explore and enjoy the diverse flavours of our great country. For many of us, this year’s celebration will be bittersweet. On October 29,... Read more

Bayer https://www.pinstone.co.uk/wp-content/uploads/2021/09/Untitled.mp4 The brief We’ve worked with Bayer Environmental Science for over 10 years, supporting with work in the turf, amenity and pest sectors. One of the key communication goals for Bayer ES was to showcase their technical expertise... Read more