Inspiring moments from PRCA 2022

Orla Graham MPRCA

“Stories are just data with a soul. Measure what matters.”

Farzana Baduel

“PR people have the skills to enter the boardroom.”

Panel discussion

Panel discussion on Brand activism and purposeful action with Jack Richards, Kamiqua Lake (nèe Pearce) FRSA, Sara Collinge, Amy Barber, and Sarah Waddington CBE;

“Businesses can’t afford not to do better! They can make money AND do good things.”

“Inaction is action!”

“The messenger is as important as the message.”

“Lending platforms to others is really powerful and creates social impact.”

John Brown

Closing out the conference was John Brown from Don’t Cry Wolf who wins the award for the most lively session despite being on last!

“Sticking feathers up your arse, does not make you a chicken. You can’t fix what you haven’t measured. You have the green light to get involved and bring about change. Make it personal, link it up. But make the journey inclusive and human!”

This last quote from John is so true;

“Invest in your knowledge.”

So much to take from the event and a lot to think about as we all move forwards in the industry. What a time to be in PR


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