Archive for category: Agricultural Marketing

How to market to farmers? Although our focus is primarily digital, as an agricultural marketing agency, we know it’s important to look at the wider marketing picture if you are to succeed. If you sell your product to farmers,... Read more

91 percent of B2B marketers use content marketing. This includes businesses in all sorts of industries, from food and fashion to travel and technology. The agriculture industry is no different, although this sector isn’t as fast at adapting to... Read more

TULSA, OK, May 27, 2021 — “This week, I traveled to Oklahoma to visit with individual Native farmers and with leadership from the Cheyenne and Arapaho, Cherokee, and Osage Tribal Nations about the American Rescue Plan debt relief for... Read more

AU Tourism – now the Chinese are saying that AU “should not expect” tourism to return to what it was pre-Covid. Tourism had hit $12.bn for AU. Chinese Students to AU – they’ve also suggested that students “may not... Read more

For many businesses, the idea of public relations begins and ends with getting coverage in a major news publication. And while getting a mention in The Daily Telegraph is no mean feat, there’s actually a lot more elements that... Read more

Episode five of season two of the Agri Food Comms-Cast welcomes Farmers Guardian and Morrisons to delve into the new, consumer facing #FarmingCAN, a year-long marketing campaign. Creating conversations and strengthening the messages about what British farming can, and... Read more

As if there hasn’t been enough political turbulence already what with the dreaded B word, now another event looms large on the horizon that is likely to prove every bit as bitter and divisive. But at least the forthcoming... Read more

The advertorial is not a new format, but a well-known form of advertising from the area of native advertising. The term “advertorial” is a combination of the words advertisement and editorial and describes the format quite well: The advertorial... Read more

Growing up, I couldn’t understand why despite extreme effort invested in the farms with often good harvests, my family remained poor and stagnated. “Dad, why is it that those who feed the world are poor and hungry?” – I... Read more

There’s something about the New Year that I love. Maybe it’s the feeling of a fresh start — or resetting the clock. I like to take the time and reflect on the accomplishments of last year and plan for... Read more