Marketing To Farmers

How to market to farmers?

Although our focus is primarily digital, as an agricultural marketing agency, we know it’s important to look at the wider marketing picture if you are to succeed. If you sell your product to farmers, you know how challenging it is to get your message across to various sub-sectors and age groups. We look at ways to improve your reach and increase your sales.

Understand Your Audience

When asking how to sell to farmers, you really need to understand your audience. Farmers are one of the most varied market segments there is. From meat production to grain growing, fish rearing to delicate vegetables and vineyards, all have different needs. Understanding these needs is going to be imperative to get your message across when marketing to farmers.

Be Targeted

Farmers are marketed to all the time, from feed to tech, agriculture is a competitive industry. Therefore when selling to farmers, make sure you’re connecting to the correct people. Connecting to those who have a real need for your product or service is key. Spending some time building customer personas is an important starting point to understand who your customers really are.

Get Your Messaging on Point

Again, when marketing to farmers ensure that the message you are trying to convey in your communications is strong. It needs to cut through all the noise. If you’re marketing an AgTech company, make sure your comms (and website) detail is clear. There is no point in you having amazing tech if no one understands it. If you are selling commoditised products such as selling food waste to pig farmers, make sure your point of difference is clear.

Educate & Listen

Farmers are naturally curious and want to learn, but at the same time, are bombarded with products and services they have no need for. Make sure when advertising to farmers your marketing materials educate farmers about the benefits of your product or service. If you have the opportunity to speak directly with your customer, listen to what their needs are. This will help with future messaging and may give insights that allow you to improve your product or service in the future.