The relationship between a journalist and PR professional is synergy in its simplest form. As a young communications professional, I was drawn to the high pressure, tell-all world of journalism, but it was PR that ultimately won my heart.
Prior to my time at Pinstone, I was a magazine editor, working in a niche, B2B focused area of equine sport. This is a very targeted industry and its similarities to the agricultural sector, are what attracted me to Pinstone. My skillset very easily transitioned from one side of the marketing communications industry to the other.
As I tell the internal team, in my former editorial role I was the person at the end of the phone, being sold in to, accepting press releases and commissioning features. I understood how my publication worked, what I was looking for, what angles would work within my planned issue, and most importantly, how someone could get my attention.
Since joining Pinstone, I have sought to bring my journalistic and editor skills to the fore, providing the team with training for media targeting and selling-in processes, as well as interviewing techniques.