Archive for category: Agricultural Marketing

Growing up on a beef, sheep, dairy and arable farm in Shropshire, I have always had strong ties to British agriculture and the food chain. I enjoy sharing an insight into daily farm life on social media, and recently... Read more

We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to... Read more

The international novelty commission of the Agritechnica Award has awarded the new GreenTec “Scorpion” mowing range with the silver medal. GreenTec has won! A neutral expert commission set up by the DLG has determined the winners from the 291... Read more

WestJet, Molson, John Deere… it’s easy to rhyme off some iconic brands. If you close your eyes you can even picture their logo or corporate colours. Dig a little deeper and you recognize that you even have some feelings... Read more

Why research is key to farm diversification success Farmers looking to diversify should consider doing in-depth market research before taking the plunge, to be confident that they are giving potential projects every chance of success. Investing borrowed or carefully... Read more

Tell Stories UK supermarkets are full of cheap wines, from all over the world, with many people picking up a bottle because of label design or grape variety alone. When people buy English wine however, it tends to be... Read more

Market dynamics are forcing many in agribusiness to reinvent business models to sustain innovation and meet customer needs. Large shifts in world food demand combined with the multiple facets of technological change are challenging the agricultural sector to keep... Read more

Activities and Events across the Nation to Spotlight Efforts to Help Rural Residents Realize the Dream of Homeownership WASHINGTON, June 1, 2021 – Today, Agriculture Secretary Tom Vilsack kicked off National Homeownership Month, as part of a nationwide celebration... Read more