Non-Verbal Communication in Writing

Communication is a fascinating subject. It’s far more complex than two people talking. So many factors influence the communication process besides language. Non verbal cues like facial movements, gestures and body position affect how information is processed. Likewise, environmental... Read more

The Nourish Network releases Annual Trend Report for Food, Beverage, and Agriculture for 2021

TORONTO, Nov. 25, 2020 – Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food, beverage, and agricultural clients, in partnership with Kahntact, leading marketers in the agriculture, food, and life science sectors, have released their annual... Read more

How to choose a design or digital agency – Part 1

Choosing a creative or digital agency to produce your new website, brand communications or corporate identity can be tough. It’s important to really understand what agencies do and how they differ in order to research, select and appoint a... Read more

#FarmingCAN – New FG campaign drives home farming’s social and economic value

Today marks the launch of Farmers Guardian’s #FarmingCAN campaign to showcase what farming delivers for the nation and how it can be a key block as the country rebuilds from the pandemic. After graduating from Sheffield University with a... Read more

Introducing Farm Gate Marketing

“Farm gate marketing describes a direct marketing method whereby farmers sell agricultural produce – mostly food – directly to the consumer, to restaurants and caterers, and to independent retailers” Welcome to Farm Gate Marketing. We are an independent rural... Read more

Rocking Your Agribusiness Product Launch

Launching a new product in agribusiness requires more than just a standard product marketing strategy. To be successful in agrimarketing, B2B marketers need to mentally place themselves in the mind of the buyer (in this case, distributors and retailers)... Read more

USDA to Invest $1 Billion to Purchase Healthy Food for Food Insecure Americans and Build Food Bank Capacity

First Investment of the New ‘Build Back Better’ Initiative Will Serve as a Bridge from Pandemic Assistance to Food System Transformation WASHINGTON, June 4, 2021 – The U.S. Department of Agriculture (USDA) today announced an investment of up to... Read more

The Humble Bee, Earth’s Most Important Species

Figures seem to vary but the consensus is that EU loses 16-30% of the bee population year on year. It’s as bad in the US where 90% of feral (wild) colonies disappeared in the mid 80%’s. In the US,... Read more

Christmas Advert Showdown 2020

Christmas preparations start earlier and earlier, and this year is no exception. Due to the lockdown restrictions of 2020, people began getting into the spirit of Christmas as soon as Halloween was over. We saw influencers leading the way... Read more

Overcoming reputational challenges in the red meat sector

Unsurprisingly, as an agricultural agency, the team are massive supporters of our livestock industry and enthusiastic meat eaters. However, having previously spent seven years at a food and drink comms agency, I’m fully versed in the sizeable marketing budgets... Read more

Archive for category: Agricultural Marketing