Christmas preparations start earlier and earlier, and this year is no exception. Due to the lockdown restrictions of 2020, people began getting into the spirit of Christmas as soon as Halloween was over.
We saw influencers leading the way creating larger than life Christmas installations, with friends, family and neighbours following suit. And, Iām all for it. I love Christmas and this year I think itās important to make the most out of every event that we can.
When it comes to this time of year, thereās always one thing I look forward to, like Iām sure many of you do, which is the release of Christmas adverts.
Each year thereās a battle for department stores, supermarkets and other big named brands to outdo their advert from last year, as well as one another.
How do 2020 Christmas adverts compare?
Well, this year weāve already seen some corkers! But are they better than last yearās? Which is the best overall? Which has had the biggest impact?
I can obviously share my opinion, and Iām sure youāll have seen various articles reporting on the reactions and uproar some adverts have incited. However, what we thought weād do here at Quibble is get a more detailed comparison of how well the adverts are performing to see which will be the ultimate Christmas Advert and be crowned the winner of 2020.
Hereās some of the Christmas adverts that are well worth a watch
Aldi
This was the first Christmas advert I saw this year and I did like that they continued with Kevin the carrotās Christmas escapades. As a movie buff, I probably liked this yearās advert more than their previous ones. Thereās various film references, including Top Gun (I literally canāt wait for the new film to be released!), Pirates of the Caribbean, and ET. Plus, it features Jim Broadbent as Santa. I mean, thatās pretty awesome!
Tesco
Many have already hailed Tesco as the winner. It touches on so many poignant moments from this year, from the loo roll hoarders, the call to sing āhappy birthdayā as you wash your hands to Santa who was one of the few who enjoyed a summer holiday this year. And, it basically says to not beat yourself up but to enjoy a treat this Christmas.
Waitrose & John Lewis
Everyone always waits in anticipation for this one. Theyāre normally quite heart-warming and this year they incorporated a variety of styles, rather than just live action and animation. In general, itās ok, but what I love more is how outraged people are about the fact the bus, which reads ā222 tootingā, doesnāt go near Tooting in real life.
Coco-Cola
Coco-Cola tells the story of a father who is handed a letter to post from his daughter to Santa Claus. But, oops, he forgets to post it and so embarks on a journey to the north pole. Santa isnāt home, but the Coco-Cola truck appears and brings him home. He opens the letter to see the girl just wants her dad home for Christmas. Itās cute and worth a watch!
Disney
Disneyās Christmas advert takes us on a journey through time, starting in 1940, to 2005. It features a Grandma who feels forgotten by her grandchild who is her life. I wonāt say anymore. Itās really sad. Itās cute. It might make you cry. Go watch it!
Sainsburys
People have had an issue with this advert, but I like its simplicity of traditional home video and photo style. It feels real, rustic and normal. Iād be quite happy with normal right now! Ā
TK Maxx
Anyone who knows me will know I like animals, but what I love even more are goats. And, this advert does one better, we have a stylish goat strutting her stuff in her new Christmas get up. Itās quite a simple advert, but even thinking about it makes me smile.
McDonalds
This one is another emotional rollercoaster. So much so, I didnāt like it. It made me a bit sad, disappointed, and disheartened. Itās still worth checking out though.
Amazon
A lot of adverts make references to the pandemic, lockdown and isolation. This advert is no exception. This Amazon ad tells a great story whereby the show must go on. Itās not my favourite advert, but itās memorable and enjoyable to watch without being too heart wrenching or sad.
Thereās still a huge list of adverts Iāve not mentioned, including the one from Barbour. This year they bring back Raymond Briggsā Father Christmas. Itās great that theyāre feeding off nostalgia, but the advert doesnāt hit the mark for me.Ā Thereās also adverts from O2, Lidl, DFS, Argos, Lego, Asda, M & S, Very and Morrisonās. Oh, and I probably should mention the Walkers Christmas advert, which plays on the classic āholidays are comingā from Coca-Colaās advert but replaces it withā¦ āSausage Rolls Are Comingā, along with various references to other classic Christmas songs.Ā
Which Christmas advert is your favourite? Let us know in the comments below.
Source: AgroMarketing.digital