But is it time we rethought the whole concept of offsetting? As a thought, itâs predicated on a belief that you can cancel out the negative impact of one action by creating a positive impact elsewhere. On the idea that it all nets out at zero. That it creates neutrality. On the surface, this might seem like a good idea â after all, if we can balance out the negative impacts of our actions, then we can continue to do those things without causing harm, right?
Well no not quite. Hereâs a very simple analogy. Take an empty room. Inject acidic gas into it from one side, and alkaline gas from the other in equal measure. You end up with a room at ph7 â completely neutral. Water. But now ask yourself, would you want to be in the room while thatâs happening?
The problem with offsetting is that it doesnât address the root cause of the problem. Itâs like putting a band-aid on a wound without actually treating the underlying infection. In the case of carbon emissions, for example, investing in renewable energy projects might help to reduce emissions, but it doesnât actually address the fact that the company is still emitting a lot of carbon in the first place. Similarly, buying carbon credits might help to offset the emissions from farming practices, but it doesnât actually address the fact that those practices are harmful to the environment in the first place.
The idea of offsetting is also flawed because it assumes that all negative impacts can be quantified and balanced out. However, the reality is that many of the negative impacts of our actions are complex and difficult to quantify. For example, how do you offset the negative impact of deforestation on the loss of biodiversity or the displacement of indigenous communities? How do you offset the negative impact of overfishing on the health of ocean ecosystems?
Letâs leave carbon behind and talk about the workplace. If we take an offsetting mindset into how we manage our workplaces, we might be tempted to ignore substandard working environments, accept toxic cultures and set our people up to fail thinking that we can âoffsetâ these by giving people overblown job titles and overinflated salaries. It all balances out right? Thereâs negative employee impact, compensated for by positive employee impact. Thatâs not how you build a sustainable workplace, and offsetting is not how weâll build a sustainable world.
The concept of offsetting can lead to an âout of sight, out of mindâ mentality. If we think we can simply offset the negative impacts of our actions, we become less likely to actually change those actions. Offsetting is not just ineffective, itâs actually holding us back.
This is where the concept of insetting comes in. Insetting is about addressing the root cause of a problem rather than trying to compensate for it elsewhere. Itâs about taking responsibility for the impact of our actions and working to minimize or eliminate that impact at the source. In the context of our sector insetting involves adopting more sustainable agriculture practices that increase precision and application efficiency with inputs such as fertilisers and pesticides, rather than simply buying carbon credits to offset the emissions from those practices. Similarly, in the context of running a business, insetting might involve investing in employee well-being and creating a positive work culture, rather than simply paying high salaries to âoffsetâ a poor employee experience.
Here at Tracta weâre about setting up agri-brands for success in a changing world. The brands that will win in that changing world are those that take responsibility for the impact of their actions and work tirelessly to minimize or eliminate that impact at the source. Those that focus on insetting rather than offsetting. Thatâs how together weâll create a stronger, more resilient sector and a more sustainable future for ourselves, our communities and for the planet.
Source: tracta.co.nz