Successful brands are successful storytellers. They’ve learned to master the skills of photojournalism. Focus on your audience and try to connect with them. Does your farm have a CSA? Chances are, your customers want to know things like what they’re getting each week and ideas for what to do with it. Don’t just take pictures of vegetables, take pictures of food with your vegetables.
And don’t forget to take pictures of yourself! People connect with the people behind brands. Invest in a tripod for your smartphone or check out these cool bluetooth clickers that can help you capture photo (and video!) of yourself in action.
Photography hack: Captions are key. Wait, what does this have to do with photography? Pretty much everything. You can get likes on good photos, but you’ll drive up engagement if you get better at writing captions.
How do you do that? For starters, take at least the same amount of time writing a caption as you do trying to capture the perfect shot. Write something that connects with an emotion. Don’t be afraid to use humor. And it’s ok to borrow someone else’s words — great quotes are caption gold.
But just like with your photos, mix things up. Don’t use the same style caption over and over. And add in emojis and hashtags to further increase engagement and reach new audiences.
Go Shoot Something!
Telling that to a group of farmers may get mixed results…
But the main takeaway is to get out there and experiment. It’s ok to take to many photos. You can always delete them (unless you’re like me and then you can just pay for extra cloud storage…$9.99 per month for a terabyte…totally worth it).
I want to see all of your amazing pictures! Tag me in them @allagmedia or add my hashtag #allagmedia.
Until next time, remember…#beamazing