When speaking of the most known agricultural magazines in France, you mostly come across La France Agricole and Matériel Agricole.
La France Agricole gives an all-round view of what is going on in the industry, appears weekly and is probably best compared to German top agrar. It has the highest edition of the industry magazines, which is print + digital 110,019 copies, including 94,488 print copies. Such a reach has its price: the advertising price for a whole colored page in La France Agricole leads the French price list at € 16,500.
In the field of agricultural engineering, Matériel Agricole is the absolute front runner and comparable to German Profi. Matériel Agricole is the first source of information when it comes to agricultural engineering as well as technical innovations and trends. The main target groups are large companies, dealers and contractors. It is published eleven times a year and has a print run of 41,560 copies, of which 15,230 were paid. The ad price per full color page is only € 8,910, around half the price in La France Agricole.
If a company wants to specify its target group in the field of agriculture and agricultural engineering more precisely, other specialist titles such as Terre-Net Magazine, Réussir Grandes Cultures, Cultivar or Perspectives Agricoles offer a good platform. The magazines Entraid ’and Entrepreneurs des Territoires are popular sources of information for machine ring members or rather contractors.
Would you like to be positioned more international in your advertising in France or other countries? GMC helps you to find the right medium for your target group. For more information on the national and international agricultural press, please contact us.
Source: Farm Marketing.eu
