Embracing the future of digital marketing

Embracing the future of digital marketing  

As we navigate through the evolving digital landscape, it’s crucial to stay abreast of the latest trends and changes that affect how you connect with your audience and optimise content. At Pinstone, we’re not just keeping pace with these changes, we’re at the forefront ensuring our strategies are equipped within the latest insights to thrive.

This blog delves into some significant updates in audience targeting on LinkedIn, Google’s fresh perspective on Search Engine Optimisation (SEO), and the indispensable value of staying updated with analytics tools like GA4.

A new era for audience engagement on LinkedIn  
As we bid farewell to LinkedIn’s lookalike audiences come 29 February 2024, it’s crucial to view this as a new opportunity for targeting. LinkedIn is introducing two innovative audience targeting tools that are set to revolutionise how we reach potential individuals:

1. Predictive audiences: It’s like having a crystal ball, this feature allows pages to target individuals who are more likely to engage with content based on insightful data. It allows more focused and effective marketing campaigns by anticipating user behaviour and preferences
2. Audience expansion: Think of this one as your campaign’s plus one, reaching out to similar individuals who were previously under your radar. This tool is designed to broaden your reach, ensuring you connect with as many relevant prospects as possible

Google’s Helpful Content Update (HCU)  
Google’s latest SEO update underscores the importance of not just any content, but helpful content. It’s a comprehensive approach, examining overall website performance and the narrative of helpfulness your site weaves through every page.

Key takeaways from this update include:

• Content quality – The importance of maintaining consistently high-quality content across your site cannot be overstate. Quality is a key driver in bolstering your site’s ranking on Google search
• Enhanced user navigation – Optimising the journey on your website is more crucial than ever. Clear, intuitive navigation retains user interest and fosters engagement
• Content consistency – Establishing trust and credibility with your audience means providing high-quality, consistent content across your website

Staying ahead with GA4 Analytics  
In addition to these exciting developments, the importance of being well-versed in the latest analytics tools, like GA4, cannot be understated.

Pinstone is committed to providing our team with the knowledge and skills needed to adapt to changes in the digital marketing landscape and leverage GA4’s capabilities, enhancing our digital and reporting services a

Interest in learning more about how these updates can impact your marketing strategy and ensure your organisation remains competitive?

Let’s connect and explore the possibilities together – Contact Us – Pinstone