LinkedIn is an essential social platform for business owners and professionals. It will help you network with industry leaders, and help you enhance your online presence too.
Do you want to find more high-profile clients and improve your agricultural company’s reputation online? Want to be known as the go-to company within your niche?
Then it’s time to improve your LinkedIn presence, or you could lose out on a lot of potential sales. LinkedIn is the key to getting more high-value clients through the door.
LinkedIn is an essential social platform for business owners and professionals. It will help you network with industry leaders, and help you enhance your online presence too. However, in
our recent research we found that 40% of agricultural companies don’t have a social media presence set up, let alone an optimized LinkedIn profile.
If you’re one of these businesses and you don’t have a social media presence, you’re missing out on many opportunities.
There are over
4.62 billion people on social media, and the average person spends about
3 hours a day browsing social media. Don’t miss out on a fantastic opportunity to develop your company’s online footprint and nurture more leads.
Today, we will show you the five main reasons why you’re losing out on money and clients by ignoring your LinkedIn account.
1. Someone is always watching your LinkedIn
If you’ve already got a LinkedIn account set up but don’t use it very often, you could be in trouble. People assume that if you don’t use your LinkedIn, nobody will pay any attention to you. But this isn’t true – people are always paying attention.
More often than not, somebody will look at your profile. This includes high-quality potential clients looking for an agricultural specialist.
Let’s say your profile is entirely barren and doesn’t have a single bit of information about your company, your services, or what you offer. Potential clients will take one quick look at your page and they could think you’re no longer open, or that you don’t bother with online promotion. Ultimately, they could take off to find somebody else to work with.
Think of it like this: if your brick and mortar storefront looks unreliable, empty, or just disappointing then people will drive by. The same can be said for your LinkedIn account.
By updating your LinkedIn profile and posting regularly, you’ll be able to keep your brand fresh. You’ll show your audience that you’re a professional ag company that knows what it’s doing and knows exactly how to help.
You’re selling yourself on LinkedIn, so make sure your profile looks fantastic 100% of the time because your audience is always watching!
2. You’ll miss out on important industry developments
The connections you make on LinkedIn will share information and regularly post about what’s happening in the agricultural industry. LinkedIn is the go-to place to stay on top of the latest industry news, stories, events, and so much more.
If you want to be the star player within your industry, then it’s essential to stay on top of all the leading processes, equipment, and products available within the industry. With all this extraordinary knowledge at your fingertips, you’ll be able to offer your clients the best services and products possible quickly.
If you’re not on LinkedIn or you haven’t made connections with industry leaders, then you’re going to lose out on the opportunity of acquiring insider information and insights about what’s happening in the industry.
LinkedIn is also great for researching other companies and the people who work there. This will allow you to target suppliers or contact potential clients and employees.
If you join groups, you’ll be able to meet people who have similar interests and expertise, letting you expand your network even further. Groups also allow you to participate in industry-specific discussions so you can show off your knowledge.
3. Networking & endorsement are essential for growth
LinkedIn is designed for networking. It’s the best social media out there for getting to know industry leaders and talking to like-minded individuals within the agricultural industry.
But, simply posting content on your LinkedIn isn’t enough to help you get in touch with high-value clients. You also have to engage, interact and connect with people on a more personal level.
By connecting with all the wonderful people within your industry, talking with them, and exchanging tips and tricks, you’ll be able to show people that you’re an expert within your niche.
These high-quality LinkedIn connections will also recommend and endorse your skills and past work. This will encourage potential clients to hire you for their big projects.
Making connections on LinkedIn is incredibly valuable. By building more connections, you’ll enhance your credibility through endorsements and testimonials. Become the go-to company for your clients’ agricultural needs by improving your presence on LinkedIn.
4. Improve your company’s presence on Google
If your LinkedIn account is updated regularly and full of high-quality, valuable, and relevant information, then Google will take notice.
LinkedIn matters to SEO because if somebody is looking for your services and wants to learn a little more about you, they’ll Google you. They’ll check out your website, social media, and your LinkedIn if it’s near the top of the search results.
High-quality clients will want to know what kind of person you are. So, they’ll check to see if others have endorsed your skills or provided any reviews.
You already know farmers and agricultural specialists take their work very seriously. They’re not going to just hire somebody without an appropriate background check.
Be sure your LinkedIn account is updated all the time, so Google knows to push it to the top of the search results. This is where your potential clients are looking for the services you offer so make sure you get to the top.
5. Enhance your online credibility
If you don’t update your LinkedIn, you’re missing out on an excellent opportunity to improve your brand’s authority and build trust with your potential clients.
You can build trust on LinkedIn by:
- Joining groups
- Getting endorsements
- Engaging with potential clients
- Answering questions
- Participating in talks
- Uploading valuable content
- Starting discussions in groups
- Posting articles
You’ll get people interested in your services or products by offering relevant and valuable information on LinkedIn. Don’t forget to post in industry-related groups too. Promoting your brand as an authority in your niche is easy if you constantly share great content on your profile.
For example, if you’ve written an article or guide with a lot of insightful information – post it on LinkedIn. You’ll be able to enhance your authority by sharing it on your profile and in groups. This content also shows your audience that you’re a knowledgeable company to work with.
Sharing videos on LinkedIn can also be a great way to enhance trust and credibility. Behind-the-scenes footage will show the human side of your company, and people love to watch video content!
We hope our blog post has helped you learn why ignoring your LinkedIn will cost you money. You could lose potential clients and be deemed untrustworthy, and your company deserves so much more.
So, start updating your LinkedIn right away. If you don’t have an account, consider setting one up as soon as possible.
Our team at Agriculture Marketing Systemcan develop the perfect LinkedIn presence that will get you the high-quality clients you deserve.
If you want to start improving your presence on LinkedIn,
get in touch with our team today, and we’ll bring your LinkedIn to life with compelling content and engaging profile copy.