How to advance your personal development in a PR agency

To get the most out of a Personal Development Plan, my advice is to focus on the first ‘P’ in PDP. As individuals, each of us has unique strengths and development areas. What’s right for one person, isn’t necessarily right for everyone else.

If you truly want to progress in your role, you must be prepared to acknowledge the areas where there’s room for improvement. Even though that might seem like a daunting challenge.

For me, that was admitting I harbour an irrational fear of presenting. My safe place has always been hiding behind the written word. It’s where I’m most comfortable.

However, I decided to address an issue that is both frustrating and self-limiting in my annual review.

Knowing that the request for support would be met without judgement certainly made it easier to tackle. Through this experience, I’ve discovered that admitting your weaker areas can be empowering. It opens avenues to proactively address a specific problem.